LuvJus is the alcoholic craft pop for those who take pride in their pleasure. An all-natural and low sugar cocktail that supports the LGBTQ+ community, LuvJus is the drink that benefits everyone. In the Summer of 2016 housemates George and Owen packed their bags and set off for their first international Pride experience. Fresh off the plane in Tel Aviv, they anticipated a weekend of loud music, mayhem and beautiful people - but what they found resonated much deeper: 200,000 people of all ages, genders and sexualities celebrating each other in a festival of acceptance and joy. By the time they’d returned home, the plan to launch LuvJus was set firmly in their sights.
In keeping with the supportive nature they encountered, a proportion of profits of LuvJus will support LGBTQ+ charities and initiatives whilst providing a social platform celebrating the community through events such as comedy nights, art exhibitions and film screenings.